The iMonk writes about the ten reasons he doesn't read your blog. A sample . . .

7. Your blog wastes my time. After I come there, I’ve learned nothing, seen nothing, felt nothing and been moved toward nothing. It was just there. I want my five minutes back. I don’t want to hurt your feelings, but is there anything real, human, truthful, beautiful or worthwhile there?

8. You keep telling me how much I need to read your blog posts. No one else tells me I need to read your posts. No one links them. No one seems to have noticed them. But you keep saying I really need to read them.

Call me cynical, but I believe that blogs build audiences the old fashioned way: People who find them decide to link to them, add them to feeds, bookmark them, write about them and tell others that this blog is saying something interesting. If that system doesn’t work, you aren’t interesting.

9. You keep playing with your site and it’s annoying. The fonts/colors/template change. The sidebars grow like some kind of lab culture. You’ve added every tie-in, java box and whirling dervish you can find, and then you redo the template. Some ADD people like this. I don’t. Change your site occasionally, please. I’m fine with that, but take it easy. Anyone who spends too much time redesigning the sidebar needs to go home and hug their children.

And don’t get me started on people who are fascinated with stats, awards, links, meters and graphs. Go find an aluminum foil ball, put it on a string and bat it around.

Number one change you can make to improve your blog: Better, larger, plainer fonts.

If your site isn’t working, you ought to know. Have someone unbiased and honest tell you. Then fix whatever is wrong so it works for you and your readers. Then leave it alone and let it work.

10. You think blogging is too important. You talk about the “blogosphere” like it’s the real world. You have teams assigned in the blog universe and you are willing to have galactic war over what you think is important. You would pay money to go see your favorite bloggers. You engage college students who write inane comments on your blog like they are Richard Dawkins. You believe the “Christian blogosphere” is being read by millions of non-Christians. You think your blog is like a church and you’re the pastor. You have delusions of celebrity because you once got linked by Adrian Warnock. You keep talking about wanting to “blog full time.” You have a “fund raising drive” for your blog. You went blogging on a date. You blogged your honeymoon. You take your laptop into the bathroom. You asked your pastor if you could liveblog his sermons. You bought an iPhone so you could keep up with your Twitter friends 24/7. You go to sleep thinking of your next blog post. You are offering a “livecam” to those who want to watch you blog live. You get out of bed in the middle of the night to check your moderated comments. You give yourself a superhero name like “Internet Monk.”………..forget about that last one.

In other words, you scare me.