This might sound hauntingly familiar. Peter Leithart:

American Christians have unfortunately not always recognized the double-sidedness of the Christian life. During the nineteenth century, in response to the perceived "woman peril," the threat that women were taking over the church, Americans marketed Christianity as a manly religion. A true Christian is a strong Christian, a muscular Christian.

Views of Jesus adjusted to fit this vision. Artists of the past, complained advertising executive and writer Bruce Barton, seemed to think they could "make our Christ with a woman's face, and add a beard." In his bestselling book, The Man Nobody Knows: A Discovery of the Real Jesus, Barton presented a Jesus who was no bearded lady. Barton's Jesus was a "young man glowing with physical strength and the joy of living," with muscles like "knots of iron," broad shoulders, and well-defined pecs. He was a "man's man," and he oozed manliness in a way that also made him a "woman's man" (from Stephen Prothero, American Jesus).