The voiceover master died. (Link)

Don LaFontaine, the voiceover king whose "In a world ..." phrase on movie trailers was much copied -- and much parodied -- has died, according to media reports. He was 68.

I admit it. I felt like "the voice" was a friend of the family. Every time I heard a movie trailer start with "In a world", I expected it to be good. Even though I knew the following was true:

His favorite work was one he did for the 1980 film "The Elephant Man," he said in interviews, but whether the film was Oscar-caliber or a bomb waiting to blow, he handled every assignment equally.

"My philosophy is that you have to really believe what you're reading, even if you think the film's a piece of junk," he told Swindle magazine. "Even the worst picture is someone's favorite film, and that someone is the fan I am always talking to."

I'll miss him. Man, who else is there? Aren't there only like 2 movie trailer voiceover guys?