- David F. Wells
With a few notable exceptions, the heyday of blog comment threads appears to be over. Some blogs don't even host comments any more, but the ones that still do -- like this blog, for instance, which used to average comments in the twenties for every post -- has seen its comment discussion glory days gone by. Why?
Three theories:
1. Max saturation of weblogs.
In the olden days, the blogosphere was a smaller community, and people were more invested in and enthusiastic about the actual community feel of the medium. Even in the ubiquitous flame wars there was a sense of camaraderie going on, like the spirit in a town pub or coffee shop. Now that the blogosphere has expanded and exploded, everybody is too busy blogging themselves to comment on other people's blogs.
2. Social media has officially made us socially retarded.
Facebook is a prime example. It's friendship for people who don't know how to carry on actual conversations with people's faces. We are now used to using social media -- blogging included -- as a soapbox, confessional, or self-promotional platform instead of a living room or conference table. We just don't know how to talk to each other.
3. Burnout or simple lack of interest.
We're either tired of online discussions in general, finding them fruitless or tiresome, or the appeal of the comment threads in the days of blogging newness has passed. We're on to other things now.
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I miss those days, but I think that mostly the conversations have moved to other places. The ease and immediacy of Facebook & Twitter make blog threads harder to bring an audience to. Back 4-5 years ago, those folks who were blogging were doing so because it was fun, now there are a lot more blogs promoting something or someone. The noise of all of this has complicated the landscape.
It's just a different season now, for better or worse, with a lot more bloggers and a lot more competition for the reader's attention.
I think social media has made us less likely to hang out on blogs. I don't think it's made us "socially retarded" -- most of us hang out with the same people on-line that we do in real life, from what I can tell.
And -- hospitality is a gift. Michael Spencer had a rare ability to launch a post and touch a nerve and have a whole bunch of people want to hang out and talk about it. But that kind of knack is not something you come across every day.
Take care & God bless
Anne / WF
I agree with you on facebook - not that it's made us socially retarded so much (although there is truth to that) but that it's made us more self-centered, if that were possible. Today many people are just looking for their fifteen minutes of fame, and they are following themselves around like their own private paparazzi reporting to the world their every move.
"Heading to the gym!"
"I like ice cream!"
"I'm in a relationship with ______!"
In past years, someone who, say, sent everyone they knew five postcards, or even emails, a day reporting the trivias of their lives would be viewed, rightly, as a megolomaniac.
If I'm too busy sending out statuses on me and "liking" other people's statuses (and I admit I spend a little bit of time on FB myself every day) . . . well, who has time to take part in the community of a comments thread?
I also think, to Anne's point, that part of the problem, certainly here on Thinklings, is that many of the more provocative topics have already been talked out pretty well. But I agree with her that really good post-writers are relatively rare (which is why, hint hint, we need YOU to post more, J-Rod!)
Too my last point :-) - there are still some blogs out there that get tons of comments. Anne Althouse's comes to mind. In my opinion, here are the keys to building that kind of comment-community:
1. Post a lot - four or five posts a day at the minimum. We post so rarely here that I'm amazed anyone comments at all! :-)
2. Be a good writer and also not a jerk. Good writers are easy to read. Jerk's eventually drive people away.
3. It helps - a lot - if the engine of the blog is current events of some sort. Politics, for instance, or sports. There is always something new and fresh to discuss. I think being a more theologically-oriented blog puts one at a disadvantage, somewhat, because the subject could *appear* to be somewhat talked out (although if we really were on fire with joy over what the Lord has done for us, we wouldn't see it that way).
In re-reading my last comment, I wanted to add a clarification:
Of the three reasons, I think #1 and #2 are the most important factors. And, though I listed #3, I don't want to change what we talk about on Thinklings. I just want us talking more!

I think for me it's Facebook - it's more immediate and involves more people that I know. Since I blog anonymously, I find that posting a lot of things on the blog that I also posted on FB seems redundant for the few who know both personas.
Also, I don't feel compelled to share my opinion on every blog post I read as much anymore. I'm still reading, but commenting much, much less.
I'll grant you #1 for sure. There's just a lot of interesting content out there. I don't think that's a bad thing. Regarding #2 while that's true to a degree, I think most blogs five years ago tended to be "a soapbox, confessional, or self-promotional platform instead of a living room or conference table". Thinklings was (almost) always an exception. ;-) #3, I'm not so sure. I still read a LOT of blogs, just not everything I read is worth commenting on. Writing something worth a comment is tough.
Good comments, everybody! :-)
One other theory I left out -- something we discussed at our table at the Band of Bloggers luncheon at T4G in April -- is the possibility that the use of RSS readers has cut down on commenting b/c now most people don't visit actual blog pages but instead are reading them through subscription services.
I think that's true, Jared. Since I moved to an RSS reader, it meant that I could read a lot more efficiently, but commenting was harder. I sometimes feel like I ought to go back to traveling down my blog roll, reading what's new on each blog by actually visiting it. (Of course, then I'd need to bring back my blog roll)
A related thing that hinders long comment threads is many blogs don't have any means of notification of follow up comments, either via email or RSS. With RSS, blog posts come to me and with my smart phone, Facebook & Twitter feeds come to me too. With all this info streaming to me, I forget to go back to check on that comment thread I posted in if I don't get notified of something new.
Many of the bloggers of "the day" are doing other things in life. It's a good thing because they are living on and not spending time infront of the computer. Being a single mom has taken a huge amount of my computer time and my blog shows it. I know that I comment far less because I have less time with the computer and to get my brain to focus on anything except the kids.
along the lines of salguod's comments... a comment thread is UNlike a living room/round table discussion because not everyone is there at the same time and there isn't ever really closure to the conversation. i realize that's the whole gist of the platform, but it's an aspect i've never really enjoyed/embraced. even with follow up notifications. guess i'm part of the "A.D.D." generation. though i don't think i struggle with talking to people in person THAT much.
getting involved in multiple threads can be a lot to keep track of and stay involved with, especially as people join late. so while live, in-person interaction has been handicapped by social media, some elements of digi-discussion are losing their value in people's minds because of their inconvenience.
i hope i'm making the distinction between inconvenient and impersonal.
if not, no worries, it's not like this thread will go anywhere ; )
Jeremy, doesn't the omnipresence of internet access - in the form of PDAs mostly -- speak against the idea of interaction in this way being "inconvenient"?
Or are we only talking about inconvenience within the internet economy? Meaning, texting or IM'ing is convenient, while going to a blog post to comment is "too much work."
There was a time when conversations on this blog -- and others -- felt like people sitting around a table talking, arguing, and sharing, even if/when people had to check out for a bit. You know, 'cause of pesky things like work, school, and kids. ;-)
One more possible theory, which I think has been eluded to in the comments already but to be clear: iPads, iPhones, Andoids etc...
Everyone is "hypnotized" by their gadgets. So the question for you bloggers...do you have an iphone or android application developed specifically for your blog? Yeah, yeah, you can get to your blog through the smart phone browser but does the web page render in a friendly format for a gadget? Does your page take too long to render on a smart phone with limited bandwidth? Also, I've found the free RSS feeders to be less then desirable on at least the iPhone. I haven't broken down and tried one of the purchased versions of the RSS readers yet though.
Bill, don't get me started. i'll try not to be offended.
Jared, yeah i was talking more within the internet economy. the over saturation of input/media/stimuli has people moving on from one "conversation" to the next really quickly.
maybe, the fact that someone CAN tweet/post so many smaller facts so frequently has shifted the environment to a "one sitting" interaction. i still see people have "conversations" on comment threads on facebook, but not usually over multiple days as much. just as the older posts get bumped down the page, they get bumped out of sight and out of mind.
in that sense it's "too much work" to go revisit older conversations.
all that AND the shift to self-worship. people, myself included, care more about stating things than discussing things.
Well, yeah. I use Google Reader to follow an absolutely-ludicrous number of blogs, so I don't comment on as many as I'd like.
I agree with salguod about the difficulty of following comment threads. I subscribe to all of the comments here via RSS (even threads in which I'm not participating, but a lot of blogs aren't as interesting, and there is a measure of work involved in tracking down some of the blogs to find old comments.
What's a blog?
For that matter, who am I and where have I been?
Hangin' with Blo.
If you don't exist, you don't have to comment.

Oh, Oh, I know the answer now.
The reason we don't have time to comment is because every time we have a quick moment to check out our favorite blog, and perhaps comment, somebody has to run an update and restart your computer and by the time that's over, your moment is over and it's back to the grindstone.
(I'm talking to you Java,Adobe,Apple,Firefox,Microsoft,HP and all the rest of you major companies who can't just get the program right in the first place.)
Jeremy,
I'm sorry. I was just being a jerk. I don't think you're ADD. It was one of those throwaway comments that I later regretted.
Again, sorry.
Tony
Everyone is "hypnotized" by their gadgets.
True. Dat.
So the question for you bloggers...do you have an iphone or android application developed specifically for your blog?
You may have a point there, but I've avoided that because smart devices are getting so good at rendering the internet, it seemed like it's better to just wait. But I could be wrong.
Re: #19 Shrode - YES! I am so annoyed at the updates.
And here's another thing: in Facebook there's just a "like" button. I'd probably "like" a lot of posts that I don't necessarily want to comment on.
If I could have 'liked" your comment #19 without actually stopping to type, I probably would have.
Take care & God bless
Anne / WF
You mean people are still talk'n about the icky yellow-green stuff!!!!!
Wow!!!
You may have a point there, but I've avoided that because smart devices are getting so good at rendering the internet, it seemed like it's better to just wait. But I could be wrong.
Bill, yes the devices and services (3G to 4G for example) are getting faster but as more devices are added the cell services will probably be mediocre for a few more years anyway.
What prompted me to think of getting an app for a blog is the drudgereport.com. The web site is so basic, yet they developed an iPhone app for it. Why, I thought. This is the description within the iPhone apps store for the Drudgereport app:
"This app is completely optimized for your iPhone or Touch...
The Drudge Report must load within a second or two. The full website takes too long to download. So we stripped the website of everything except the Drudge headlines/images."
Perhaps an iPhone or Android app could be optimized to not only display blog content more efficiently but also to be able to comment easier. I really haven't looked into the details beyond the initial thought above, so I could be way off on this.
As a Blackberry user, and my data access is severely limited because it's a work phone - I find that I don't visit blogs because it takes too long for the pages to load. Commenting ain't happening via the Blackberry. I have a feeling that would be true even if I had an iPhone or a Droid.
However, Facebook is easy on the Blackberry, so that's where I tend to hang when I carry it around.
Funny that as soon as you posted this I started getting comments in another post of mine. :-)
My two cents ... it's Facebook/Twitter that's killed/killing blogs. Little things I would've posted on my blog a few years ago are now much more easily posted on FB with less writing on my part.
Also, this is probably self-centered, but I don't care as much anymore about what other people think, especially on topics bloggers like talking about. Most of the time, I've heard most of the opinions already and simply don't need to re-read the same thoughts again and again.
Not to be left out...I started reading this blog back when I was going through a test of my faith and it was very influential in helping me through it but I never commented. Then, when I did finally make my first comments, I was upbraided by another commenter and called a racist among other things (the post was about politics) this sent me back to the non-commenting section, and it has taken me some time to get back to commenting again and then only on non-political posts (like this one). I am not whining, just explaining. I rarely feel like I have anything of value to add but I find the posts (especially the theological posts) to be valuable to me and stimulating.
G.,
If it was me that got crossways with you, I'm sorry.
I'm glad you're a commenter
Bill, absolutely not you or any other of the Thinklings, it was a fellow commenter. In fact, I was defended by one of you guys (don't remember who) and that is why I stayed around. I do agree that one of the attractions of facebook is the "like" button. I often read and don't comment but would like a way to show my appreciation for the comment and/or post.
I find that while comments on my own blog are down, I also find myself leaving fewer and fewer at the places I visit regularly, of which this is one.
Even free books don't attract responses, so I'll be giving away cash all next week.
I still read here regularly and wish the posts were more frequent. There are a couple of other blogs I also read on a daily basis - Scot McKnight's is still going pretty strong for example. But it does seem like "the golden age" of blog comments has come and gone. I'd say that from my vantage point the biggest reason is that for the established bloggers, most of the "hot" topics that draw lots of comment and discussion, have been pretty well hashed out multiple times and the bloggers themselves have lost the stomach for a repeat. There may in some instances be younger bloggers ready to (unknowingly) re-hash the same topics but most of those younger folk aren't blogging, but as pointed out above are instead voicing opinions in more sound-bite fashion via Facebook, Twitter, etc. Or if they do blog, people like us who have been around longer and seen the bloggers of "the golden age" are less likely to stop and comment on the blog of a mid 20-something who is a relative blogging newbie.


I was going to avoid commenting in support of your thesis, but then I thought I would go with my heart and comment because it felt ironic to do so. And I like feeling ironic. But I do think it is an over saturation thing. And facebook is the devil. But I have a facebook account because I need it to communicate with people who are now only using facebook to communicate. I think texting is the next thing we're all going to be dragged into. It will be text or no one will know what you're doing. It's madness, I tell you, madness.