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8 Marketing Tips For The Tourism Business In The New Normal Times

With the advancement of vaccination plans around the world, people are encouraged to plan their vacations again . And business trips increase. But it is clear that, in this new normal, the tourism industry is forced to transform , and marketing campaigns are already giving clear signals of that.

Today, there are issues that brands cannot fail to take into account when sending their messages. One of them is health security , which has settled in the top-of-mind of consumers and will remain in that position for a long time. Another is empathy, critical to problem solving in an industry more changing than ever.

Meanwhile, what are brands doing to reconnect with their audiences, regain their trust, and drive more ticket purchases, hotel stays, and package tours? If you have a travel agency, a hotel, or organize excursions and walks , these are the eight tips that you have to apply.

1. Keep the conversation going with the audience

Tourists need more than ever to know and trust the brands they choose for a business or family trip . In the midst of this confusing scenario, keeping them informed about how we are preparing to serve them again will give them comfort and security.

2. Send relevant messages

Keeping the conversation going does not mean sending messages all the time, just by saying “here I am.” The key is to keep our current and potential clients informed about events that are significant to them , such as changes in room cleaning routines , or in the protocols for wearing face masks during a plane or bus trip.

3. Show empathy and commitment to communities

Due to the impact of the pandemic on regional economies, tourists are more interested in the impact of their purchases . For brands, this means an opportunity to support local communities, but also to demonstrate empathy, commitment and values.

4. Analyze the changes in your market

In a scenario of stagnation of activity, it is more important than ever to investigate how the needs and expectations of your potential customers have changed , and how your competition is reacting.

5. Incorporate the “mobile first” strategy

In this new normal, mobile use continues to increase . And in the tourism industry, it is already being applied in processes such as check-in at airports, registration and check-out at hotels, or the reservation and purchase of tickets for excursions.

6. Bet on local tourism

There are still many tourists who p report not traveling by plane, and who are choosing to visit closer destinations, which they can reach by car or bus. It may be time to refocus your marketing campaigns.

7. Promote your services in tourist blogs and travel guides

In times of uncertainty, travelers seek more referrals from other consumers about the safety and quality of services. Identify in which media, blogs and travel guides your potential clients are informed, and offer clear information about your proposal. If you receive negative feedback, promptly respond and follow up on the case.

8. Appear on the sites of online travel companies

Travelers are going to look for more promotions and offers than ever . And if you have a hotel, or organize outings and excursions, the ideal is to advertise your offer on sites such as Kayak and Expedia. Thus, when someone searches for a ticket offer, they can also receive suggestions about your hotel, or about the outings or excursions you organize in that town.