" All brands approach influencers, regardless of whether or not they are related. But
money is not the only thing that should be considered when deciding whether or not to join an organisation. "Even though you're approached by 20 brands, only one is related to you, you should still go for it," because that is what your audience has seen in the past and will want to see again. Marketers, as well as the audience, are now evaluating the influencers' performance based on their consistency and relevancy of their content. To increase clicks, conversions and sales, brands strategically ...
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